How She Did It:Laura Rotter

Updated: Nov 16, 2021



Each month we feature inspirational women who've made it to the other side of career change. Learn how they did it and take away usable tips from their career journeys!


This month, we're proud to feature career reinventor Laura Rotter, Founder of True Abundance Advisors, a financial life planning and wealth management firm. Laura's mission is to empower midlife professionals to use their money as a tool to create more freedom and flexibility.


Read on to learn How She Did It!


What is your personal mantra, mission or manifesto?

Live Your Life On Purpose


What inspired you to launch your current career/launch your business?

I worked for many years as an analyst on Wall Street. I was trapped in a life that made me feel exhausted and lifeless, because I was afraid to earn less money, afraid I couldn’t possibly be happy.


As I began to care for myself, I made myself look at the numbers and realized that I could reduce my expenses enough to take the risk and start my own business. I knew then that I could help other women live their lives on purpose by helping them organize and clarify their financial resources.


What is unique about returning/pivoting in midlife? Challenges & opportunities?

I think women in midlife have a opportunity for reinvention. Our kids are no longer reliant on us, and we have greater perspective on who we are and what brings us joy. We are living longer, healthier lives. The challenge is often our negative self talk: I'm too old to change; I don't have enough money or resources to support my pivot.


What’s one intention you have for your work this year?

To be pulled forward by a sense of love and mission, rather than pushed from a place of obligation and shoulds.


What are you most passionate about right now?

I am passionate about helping women have a sense of agency over their finances and to understand that being organized and having clarity about money is a form of self care and self-compassion.


What does a typical day look like for you?

My days aren't typical (which I love!), other than my mornings. I gift myself a long, slow morning: I wake up and walk my dog, then mediate, journal and exercise. I try not to schedule any meetings before 11 am. Otherwise, my days are varied. Attending networking events, meeting with clients, making time to see friends. Every day is different!


Best career advice for other women?

I can't resist quoting Howard Thurman for this question: "Don't ask yourself what the world needs; ask yourself what makes you come alive. And then go do that. Because what the world needs is people who have come alive."


Many women I work with in career transition have the question, "how much money do I need to support myself." I want to deepen the question: "what is the life you want to live? what would help you be really alive to your life?"


When did you feel you got “you” back?

This may be an "out of left field" answer, but here goes..... I grew up as a very spiritual young woman. Over time, however, I married into a family that was very pragmatic, and I chose to turn my back on my connection to spirit, out of a sense of shame.


About 18 years ago, I met a yoga teacher who used the word "God" in her teaching. She is the woman who, by helping me listen to the still, small voice inside, was my catalyst. I got the spiritual "me" back, the me who, over time, had the courage to leave my corporate job and start on the path I am currently on.