How She Did It: Kelley Holland

Updated: Aug 10

This article is a part of our monthly Women Evolve(d): How She Did It Series

Each month we feature inspirational women who've made it to the other side of career change. Learn how they did it and take away usable tips from their career journeys! This month, we're proud to feature Kelley Holland who fully embodies the spirit of reinvention.


Kelly is a financial wellness coach and educator for women and founder of Own Your Destiny Coaching. She coaches, speaks and writes about how women can transform their relationship with money and achieve peace of mind.


Kelley launched her coaching business after a successful career as an award winning business and financial journalist, writing for The New York Times, Business Week, CNBC, and MONEY. As founder of Own Your Destiny, she guides women to shed anxiety and guilt about their finances and acquire the skills they need to take charge of their money and achieve their dreams.


Kelley's successful career pivot and passion for helping others inspires us! Read our interview and gain from her experience.


Current occupation/pursuit/passion?

Financial wellness coaching and education

What is your personal mantra, mission or manifesto?

I am on a mission to help women develop financial confidence and capability so they can live life on their terms.


What inspired you to launch your current career/launch your business?

After two decades as an award-winning business and financial journalist, I began writing about women's financial challenges and quickly realized that simply publishing more articles would not give women the confidence and knowledge they needed. I developed a plan for a business centered on women helping women, earned an advanced diploma in coaching, and hung out my shingle as a financial wellness coach and educator for women.

What is unique about returning/pivoting in midlife? Challenges & opportunities?

Pivoting in midlife means that you have the benefit of years of experience, but you also need to be humble and accept that there are basic things you will need to learn. (I never thought I would have to be my own IT department!)

What are you most passionate about right now?

Right now I am most passionate about helping women successfully navigate the incredible financial challenges of the global pandemic and the resulting sudden economic downturn. It is a thrill to see my clients build money confidence, skills and clarity - even with everything going on now.


What’s the one thing that has advanced your career in the last year?

There were two, actually.


One was to really commit to a business development program with an expert. The second was something not driven by a business motive: when the pandemic first hit, I began offering frequent no-fee webinars and talks. My only motivation was to help those around me, but much to my surprise, the online events definitely helped my business grow.

You’re granted an extra hour in the day, how do you spend it?

I would extend our family dinner time. It's when we all come together and really connect.


The advice I wish I had given to my 20 year old self is…

Stop worrying about what others think of you or of your plans. Listen to your heart.


The advice that I want to give to my 75 year old self is...

Pay attention, even to the little moments. There is beauty all around you.

For women in midlife who dream of a next career chapter (and the community, structure, and tools to make it happen!)

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